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Senior Product Manager, Consumer Lifecycle, MarTech
Job Description:
- Own the roadmap for data enablement, customer communications platforms, and eMarketing tooling across marketing needs, lifecycle functions, and emerging conversion use cases
- Build and evolve lifecycle journeys that personalize at scale, from first-touch communications through re-engagement and retention
- Translate complex data needs from marketing and business partners into clear product requirements for engineering
- Partner with data engineering and analytics teams to identify gaps in data availability, quality, and segmentation capability and convert them into backlog items
- Define use cases, features, requirements, and acceptance criteria for communications platforms, including notifications, content management, and campaign tooling
- Lead cross-functional initiatives spanning marketing, technology, and lifecycle teams
- Establish voice-of-customer feedback loops using communications performance, support signals, and behavioral data
- Operate as an AI-first product builder using AI agents, automations, and workflow tooling in lifecycle and communications processes
- Assess risks and produce well-structured, data-informed written narratives for leadership
- Analyze product and platform performance and establish metrics reflecting technical health and business value
- Manage vendor relationships for communications vendors and CMS tools
- Maintain communication across marketing, engineering, and operations regarding strategy, timelines, blockers, and outcomes
Requirements:
- 5 to 7 years of experience in software Product Management
- Demonstrated experience owning data products or data enablement initiatives
- Understanding of how data flows, how it is consumed, and how to make it more useful to business stakeholders
- Experience with marketing technology platforms including customer communications, CMS, campaign management, or notification systems
- Direct hands-on fluency with lifecycle and analytics tooling (e.g., Braze, Iterable, Adobe Journey Optimizer, Amplitude, or equivalents)
- Demonstrated comfort building with AI-native tools and workflows, including AI agents, automations, and LLM-assisted operations
- Ability to move between high-level strategy and detailed execution
- Exceptional communication skills: listening, writing, presenting, and collaborating across technical and non-technical audiences
- High integrity and ambition to pursue the best possible product
- Ability to self-motivate, self-direct, and stay flexible in a fast-paced environment
- Bachelor's degree or equivalent work experience
- Curiosity, adaptability, and openness to learning as roles and workflows evolve
- Experience with lifecycle communications or customer journey tooling
- Familiarity with chat platforms, conversational AI, or digital servicing products
- Background in FinTech or financial services
- Experience working with or alongside data engineering or analytics teams
- Mobile and web-based product experience
Benefits:
- Full Health Benefits; Medical/Dental/Vision/Life Insurance + Paid Parental Leave
- Company Matched 401k
- Paid Time Off + Paid Holidays + Paid Volunteer Time
- Diversity Alliance Resource Groups
- Employee Stock Purchase Program
- Tuition Reimbursement
- Charitable Gift Matching
- Job Required Equipment & Services Will Be Provided
- Competitive Compensation