Brand Identity Designer needed for New Premium Fitness/ Fashion/ Lifestyle Brand

Launching a premium fitness/ lifestyle brand.

Need an experienced brand identity designer to develop the visual foundation of the brand . Think sophisticated, fashion-forward aesthetic with a strong, feminine, minimal (yet fun), elevated feel. Need help developing the logo/ workmark, secondary logo or monogram, color palette, typography, visual language, and complete brand guidelines, along with a few apparel, social media, and lifestyle mockups to show how the identity comes to life.

A plus for someone who understands fashion, fitness, and lifestyle branding and can think beyond just designing a logo. The goal is to create a cohesive identity that can expand into other lifestyle products in the future.